...if the proof is in the pudding, here's some tapioca
Cole Haan
Next Up
Assist in art direction for campaign photo shoots
Work closely with Marketing team to create banners, ads, retail requests.
Create style guides and Monthly content guides for every campaign
Worked with interantional retail stores to create any design request (posters, banners, window decals)
Assisted Social Media team with Instagram post designs, including instagram stories
Created Window designs and Video resizing for our stores in Time Square and 34th Street
Worked on social media photo shoots
Art Direction
Graphic Design
Photo & Video Shoot
Next Up
ESPRIT
Design and current both In-Feed, Stories, Reels, and any additional social content.
Work with Head of Design and Creative Director so plan out social asks.
Video edit Reels.
Work with Design Team on overall content creation.
Create Decks for future and potential photoshoots.
Present Social ideas and social assets to Marketing Teams.
Content Creation
Social Media Design
Art Direction
Designed site experience, ecommerce, email marketing, digital advertising, OOH and in-store collateral, video, social and more.
Oversaw multiple creative projects at the same time.
Developed culturally relevant creative executions that met business and brand objectives.
Saks Off 5th
Led design and layout for VS Insider, Victoria’s Secret’s blog platform, ensuring consistent brand
storytelling and elevated user experience.
Collaborated cross-functionally with marketing, content, and merchandising teams to create visually engaging blog content that drives engagement and supports key brand initiatives. Maintained and updated blog templates, ensuring brand consistency, functionality, and visual appeal across all new content
Saks Off 5th
Created designs for print and digital assets
Designed small animations for social media and emails
Created weekly emails
Designed Assets for the website
Created instagram post designs, including instagram stories
Created small to large scale signage for store across the country and Canada
Comped designs for campaigns, i.e. Pride, Fathers Day, Spring, and Fall.
Steve Madden
Ready to amplify your business with powerful design? Reach out, and let’s create your custom strategy.